Erica started Who's Your (s)Hero in 2014 because she felt there is a need for girls to have positive strong roll models to look up to. Growing up in California, Hawaii and Florida, Erica always found strong female roll models hard to come by. While there are many women to look up to for their beauty, finding women admired for their brains and talents seems a bit more difficult.
Erica worked as a model around the world for 20 years and found that being a pretty girl has its advantages, but she was rarely taken seriously and starting a new business was very difficult. Determined to make a change, she started Who's your (s)Hero to empower girls to believe in themselves and help connect them to mentors they need to make their career dreams come true.